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Real Estate Agent Marketing: Two Wildly Different Approaches to Goal Setting for 2016

678 views · Published 4 December 2015 · 54:02 · Indexed 12 November 2026

Channel: Real Estate Uncensored · 2015 · Entertainment

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The world responds to action. The world doesn’t respond to dreaming, it doesn’t respond to goal-setting, it doesn’t respond to anything that goes on up here, it only responds to action. . -Matt Johnson


It’s that time of year for agents to set wildly optimistic goals for their business in 2016. And that’s the topic of our latest episode- What’s the best approach to goal setting? Do you Go Big or Go Home? Do you set rituals and routines to change your daily behavior and let the chips fall? We debate that topic in our latest episode.

3 Takeaways:

-Your BIG WHY must be stronger than the pain of change in order to reach your Big Hairy Audacious Goal
-The world responds to ACTION.
-Do something today that you’ll thank yourself for tomorrow.

Before the debate we answered a couple questions on how to handle seller objections such as “We may sell it ourselves and list on Zillow” and “We’ll probably list with an agent we know who is more experienced.”
We then opened the debate with each of us giving our overall views on goal setting. Greg’s approach is to set Big Hairy Audacious Goals and stay in touch with his Big Why through visualization. Matt’s approach is to focus on realistic, attainable goals he can commit to 100%, and turning those into rituals and routines that propel him to success.
We also debated dreams versus goals, visualizing by using a Dream Book or vision board, our favorite books on goal setting, and shared some new tech tools Greg discovered on a Blab earlier that morning.

So what’s the best goal-setting approach for you? The answer is simple...whatever gets you to take ACTION. Whatever approach you choose, make sure to spend this holiday season thinking about what you really want in 2016, figure out how to get there, set a plan for daily action, and then get started!

Show Highlights:

5:45 Question: How to handle the objection: “We may sell it ourselves and list it on Zillow”
9:00 Devil’s advocate- How does the average agent SHOW a potential client they are better equipped than another agent to sell their home?
12:45 Question: How to handle a seller who objects to your lack of experience, wants to go with an agent with 20 years in the business (hint: the answer isn’t lay down with your tail between your legs)
16:00 Script: “I do everything a normal Realtor does, PLUS these X things…”
19:50 Greg’s opening statement- Be realistic AND optimistic - Look Big and long-term - BHAG’s -
21:06 Matt’s opening statement- Focus on what you control and what you’re actually willing to commit to - Don’t set goals that aren’t rooted in real behavior change - Use big thinking as a creative exercise
23:45 Entrepreneur Memory and how it allows entrepreneurs to continue setting big goals and believe the next thing will be a huge success
24:50 How to incorporate big thinking with a ritualistic pursuit of realistic, attainable goals - The role of ACTION in achieving your goals
27:55 What to do when the emotional high of setting your Big Hairy Audacious Goal fades - Why you must know your Big Why
30:15 Difference between goals and dreams, and the role of dreams in your daily behavior - Greg’s Dream Book
32:10 Set goals you can 100% commit to and based on actions that are completely within your control - “Conference High” and how to deal with the emotional dip that comes after a big goal setting experience
35:30 Book recommendations - practical goal setting that changes your daily action - the world responds to action.
39:12 Do something today that you’ll thank yourself for tomorrow - using visualization to keep yourself motivated and taking daily action
42:40 Setting goals that are within your control
46:42 Tech Tip: XSplit, Katch.me and EyeJot

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