Message or Media? Marketing Context Matters | Matthew KELLIE
684 views · Published 15 August 2013 · 23:10 · Indexed 4 November 2026
Channel: GameDaily Connect · 2013 · Gaming
As developers continue to search for install volume, how do we reach new audiences and grow market share beyond those who identify as 'Gamers?' While many user acquisition strategies focus on creative performance, perhaps our biggest opportunity for growth is in focusing on and honing the message. Delivered at Casual Connect USA, July 2013 Download Slides: http://gamesauce.org/news/2013/08/15/matthew-kellie-defending-culture-product-and-people-casual-connect-video/
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