Message or Media? Marketing Context Matters | Matthew KELLIE
684 views · Published 15 August 2013 · 23:10 · Indexed 20 September 2026
Channel: GameDaily Connect · 2013 · Gaming
As developers continue to search for install volume, how do we reach new audiences and grow market share beyond those who identify as 'Gamers?' While many user acquisition strategies focus on creative performance, perhaps our biggest opportunity for growth is in focusing on and honing the message. Delivered at Casual Connect USA, July 2013 Download Slides: http://gamesauce.org/news/2013/08/15/matthew-kellie-defending-culture-product-and-people-casual-connect-video/
More from this channel
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
28:36
Online Games on the AWS Cloud Carlos CONDE
-
42:01
AS3/AIR to iOS in 157 Easy Steps | Ryan Henson CREIGHTON
-
25:36
Monetization Trends for Mobile Games | Aaron RUBENSON
-
10:47
Postmortem: Ticklebot's Super Sub Hero | Milica ANDJELKOVIC & Stefan NIKOLIC
-
25:17
How To Benefit From The Present And Future Of App Store Search | Matthaus KRZYKOWSKI
-
24:14
Mobile Advertising on Facebook: From Install to Maximized Lifetime ROI | Leah NA'AMAN
-
27:12
Kids' Apps - the Monetization Minefield | Barry O'NEILL