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Cyber Monday Expected to Surpass Last Year

67 views · Published 27 November 2012 · 1:46 · Indexed 21 October 2026

Channel: WTVC NewsChannel 9 · 2012 · News & Politics

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by John Madewell  Many people waited hours in line for Black Friday deals. But instead of shop until you drop, many choose to recline online.Cyber Monday is expected to have a significantly larger impact than last year. The National Retail Federation anticipates a 12 percent increase in online sales.Online shopper Tommy Eckford of Cleveland is one of those shoppers. And Eckford wouldn't have it any other way.As he glanced at Kohl's online site, he said, "We've been in this house for a couple of years, got most of the kitchen stuff, but looking for a few extras."He spent the day surfing for bargains, starting at 9:00 am. The term Cyber Monday originated in 2005 by Shop.org. And Eckford's been on board for several years.He said he found his best deal at Amazon.com. "Probably my Kindle. The last one I bought was 99, I got one today for 29, the exact same Kindle? The exact same Kindle, actually a little bit better."He anticipates buying 25 or 30 gifts  this Cyber Monday. He has four children and also nieces and nephews and was able to cross a lot off their list.And merchandise moved out the door at Chattanooga-based Rock Creek. A look inside the warehouse revealed a very busy atmosphere. Employees packed weekend orders and started tackling today's. Rock Creek's on pace for a landmark day. Ecommerce director Mark McKnight said the company has already surpassed that 12 percent increase predicted by the National Retail Federation. McKnight said, "Cyber Monday is one of our top days, it'll be curious to see if it's by the time we get to the end of the day if it is our top day this year."And Cyber Monday is expected to jump sharply on mobile devices. According to the National Retail Federation, 3.6 million people shopped from their phones or pads last year. Today, that number is estimated at 20 million.

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