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It's Not Just About The Payment Methods-Monetizing in Latin America | CARVALHO

521 views · Published 11 March 2012 · 20:45 · Indexed 7 October 2026

Channel: GameDaily Connect · 2012 · Gaming

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The world of mobile monetization is changing rapidly and companies need to constantly update their methods to answer demands of the growing public, of the shifting markets and the always evolving technology. In large part, Latin America has remained an un-tapped market and virtual goods sales are expected to increase strongly by 2014.

With a vast experience in emerging markets, we aim to share our knowledge of what makes the monetizing world go round in LatAm and discuss the importance of localization and carrier billing as a way to get ahead, focusing on the Brazil, Argentina, Mexico, Colombia and Peru markets. TIMWE's focus is in the most effective way to monetize mobile marketing and entertainment content and the several steps for that goal to be achieved.

This session will explore the difficult challenges of developing and monetizing a successful mobile app to reach your audience when extending a social game into the mobile market. Using user survey results, as well as user data and purchasing trends, this session will look at how users interact within a mobile app and where there are opportunities to profit from user interactions.

Delivered at Casual Connect Europe, February 2012

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