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GoDaddy Super Bowl 2015 Puppy Ad - Go Daddy XLIX Puppy Commercial Ad - STUPID PEOPLE

1,111 views · Published 30 January 2015 · 2:52 · Indexed 23 October 2026

Channel: Rock N' Roll True Stories · 2015 · Entertainment

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VERDICT: People are stupid. A lot of the anger is misplaced. Get a life people and lighten up. 

GoDaddy has decided to pull their ad from the Super Bowl and remove it from YouTube after causing an uproar on social media.

The company released their Super Bowl ad early, and it certainly has people talking-- but they're probably not saying things the company wants to hear. Thousands took to Twitter and Facebook to let the company know they're outraged.

The commercial, titled "Journey Home," features a cute puppy that's been separated from its family on its journey home, but the ending is what's causing the uproar, when you find out the owners are happy to see the puppy because they just sold it on a website built using GoDaddy.

A change.org petition to pull the ad garnered tens of thousands of signatures in a matter of a few hours.

GoDaddy responded Tuesday evening on its website, saying:

"This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he's been adopted permanently by one of our longtime employees."

The ad is intended to make fun of Budweiser, which has been teasing a Super Bowl commercial featuring a puppy-- GoDaddy's spot uses many similar shots. But taken out of context, the commercial can be quite outrageous." - USA Today


Year after year, Internet domain company GoDaddy.com has attracted audiences -- and controversy -- with its racy Super Bowl spots. This year, the company has drummed up even more drama with a controversial puppy-themed ad that was pulled offline after animal rescue groups flipped out over its controversial message. 

The result? Lots and lots of eyes are eager to see the replacement ad that Go Daddy has assured will run during the Super Bowl, prompting some to wonder if it was all a clever marketing ploy.

“This was not a stunt,” a rep for Go Daddy told FOX411.

But if the controversial puppy ad wasn’t meant to pump up publicity for the company, why did Go Daddy have another ad ready to go in its place?

Keith Quesenberry, a professor at Johns Hopkins University and a former advertising creative director, explained that many big companies, such as Pepsi, prepare several game day commercials since the Super Bowl is such a huge day for ads.

“There is so much on the line for a Super Bowl that [big companies] will actually have several different creative teams coming up with different spots, and they will even produce two or three commercials and have them ready to go,” he said. “Up until the last minute they will decide which one to put in.”

The ads that don’t run during the game, Quesenberry said, will be shelved and run at a later time.

He said the controversy with the Go Daddy ad, which featured an adorable pup getting separated from his family only to return home and find out he had been sold online, was similar to the uproar Groupon faced in 2011 when they ran an ad during the game about Tibet, which offended viewers.

The Groupon CEO had to apologize for the spot, which highlighted the plight in Tibet and then touted the “amazing fish curry” you could get with a Groupon. Similarly, on Tuesday, Go Daddy CEO Blake Irving had his tail between his legs as he said sorry to animal rescue groups who expressed outrage over the ad’s possible promotion of puppy mills.

So how much will the failed ad affect viewers desire to see the new Go Daddy spot?

“That’s attention. That’s eyeballs,” Quesenberry said of the ad that was pulled offline. “You want to build awareness, and now that they are saying they are going to have another spot people are going to be looking for the Go Daddy commercial specifically, but they are going to be watching all the commercials anyway.”

It’s possible the Go Daddy spot will get extra attention, Quesenberry speculated, but the fame may fade quickly—especially if Go Daddy returns to its roots and airs a sexy ad, like their bread-and-butter spots that feature Danica Patrick.

“Ads that tell a story are the ones that resonate the most, and people are more apt to watch them over and over again,” Quesenberry said. “A controversy gets a lot of buzz quickly but then it dies out.” FOX News

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