Look Who it Was Random video

Amazon Is Killing Retail — So I’m Using Amazon Against Them!

388 views · Published 23 June 2016 · 3:46 · Indexed 12 November 2026

Channel: Mike Martins · 2016 · Howto & Style

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If you own a brick-and-mortar retail store and you're constantly competing against Amazon, I've got an idea that I'm putting to the test in my own shop.

Instead of pretending Amazon doesn't exist, why not use Amazon's prices as a tool to make sales inside your store?

I had a couple hundred Amazon Prime-style stickers made, and I'm going through the inventory in my game store item by item.

When I find something where Amazon is only $2, $3 or $4 cheaper than my regular price, I'm checking whether I can afford to match that price.

If I can, I'm marking that product accordingly.

The idea is that customers already come into stores with their phones. They're checking prices. They're scanning barcodes. They're comparing what we're charging against Amazon.

Instead of fighting that behaviour, I'm going to embrace it.

Go ahead and scan it.

If I can sell it for the same price—or close enough that buying it immediately makes more sense—I'd rather make the sale.

Obviously, this isn't going to work with every product. Sometimes an online seller is unloading inventory at a price that a small retailer simply can't compete with.

But I've been going through my stock and I'm surprised by how many products are actually close enough that I can compete.

I'm also putting these specially priced products near the windows so people walking past can see what I'm doing.

Small independent retailers have to keep changing with the times. We don't have Amazon's warehouses, buying power or massive online infrastructure.

What we do have is the ability to experiment, adapt and give customers something immediately.

I'm going to test this idea in the store and keep you guys posted on whether it actually increases sales.

If you own a retail store, let me know what you're doing to compete with Amazon.

Thanks for watching!

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