Longhorn Publishers is banking on innovation and data analytics
79 views · Published 26 November 2018 · 2:21 · Indexed 27 October 2026
Channel: KBC Channel 1 · 2018 · News & Politics
Longhorn Publishers is banking on innovation and data analytics in order to beat competition in the congested publishing industry. The publisher is also targeting more Southern African countries in its geographical expansion strategy to reduce reliance on the Kenyan course book market and to deepen its operations across the region. Connect with KBC Online; Visit our Website - http://www.kbc.co.ke/ Follow KBC on Twitter - https://twitter.com/KBCChannel1 Find KBC on Facebook - https://www.facebook.com/kbcchannel1news/ Follow KBC on Instagram - https://www.instagram.com/kbcnews_/ #KBCNewsHour
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