Look Who it Was Random video

Virtual Marketing Manager (VMM) Overview

613 views · Published 8 July 2016 · 2:16 · Indexed 2 October 2026

Channel: Motorola Solutions · 2016 · Science & Technology

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Free, dedicated marketing manager resource to help Motorola Solutions channel partners with integrated campaign planning and execution. Available exclusively for Motorola Solutions Elite-level PCR Dealers.

Contact your Motorola Solutions Channel Account Manager for more details or visit Partner Central http://www.motorolasolutions.com/partners

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We understand that our channel partners don’t always have the time or resources to do marketing and may not know where they should invest their hard-earned marketing dollars. 

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Motorola’s new Virtual Marketing Manager Service was created to help Elite partners make better marketing investments and grow their sales pipeline through more effective lead generation.  The service provides a dedicated marketing resource to help you create a strategic, integrated marketing plan that combines best-in-class lead generation and digital tactics.

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They’ll even review metrics with you to optimize your future efforts. We created this service because it’s more crucial than ever for partners to focus on lead generation and to execute integrated marketing.

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The buyer’s journey is increasingly digital and you’ll get higher ROI when you focus on lead generation, which is why we recommend you invest 50 percent of your marketing funds on lead generation and tactics.

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Your VMM will help you plan and better focus your marketing dollars on effective marketing campaigns. They’ll start by discussing your business goals and objectives and recommend a marketing plan that’s aligned directly to them. They’ll even help you select appropriate tactics, agencies and execute the plan – ensuring leads are followed up on, results are reported and areas for optimization are identified.

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Virtual Marketing Managers can make a strong recommendation because along with understanding your business, they have expertise in all that Motorola has to offer. They understand all of the accelerator agencies and program offerings and are experts in Motorola’s free automated digital marketing tactics.

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If you participate in the program, you’ll benefit from free access to an experienced marketer who can help you focus on strategic planning. Your Virtual Marketing Manager will make ongoing campaign recommendations, track results and help you optimize in an effort to grow your sales pipeline.

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If you’d like to learn more about Motorola’s new Virtual Marketing Manager service, reach out to your channel account manager or visit Partner Central today.

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