How Game Publishers Dramatically Grow Ad-Related Income through Direct Deals | Pepe AGELL
1,660 views · Published 11 March 2012 · 10:59 · Indexed 24 September 2026
Channel: GameDaily Connect · 2012 · People & Blogs
Find out how new freemium ad-server technology offers a "game-changing" shift for mobile game publishers. Attendees will: · Learn how to leverage the distribution power of their apps to cross-promote their other games to build a stronger user base or drive revenue by promoting other publishers' apps through direct deals · Learn best practices around doing direct deals with other game publishers · Learn what types of in-depth metrics give both direct-deal parties 100-percent transparency into the campaigns they execute together · Learn how new freemium ad-server technology will forever change their publishing profitability model Delivered at Casual Connect Europe, February 2012
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